WHAT IS SEO
SEO stands for Search Engine Optimization, the activity that ensures the appearance of a website in search engines like Bing, Google, and Yahoo, etc. using a combination of words and phrases.
To somebody unfamiliar with this field, this would seem rather straightforward. Although this couldn’t be any farther from the truth. In fact, for SEO to work properly, patience, solid writing, and plans are much needed that would not only harbor interest by the visitors of the website but also from search engine crawlers like Google, etc.
IN LAYMAN’S TERMINOLOGY
The following is a laid-out scenario that takes place across every country on the face of this planet, every single day of the week; imagine yourself in a situation where you are looking for a consultation, an agency, a service or a professional. Back in the near past, you would have to rely on a telephone directory to look for a professional or service provider and decide whether he was worthy of it or not. Go a little farther, and word of mouth was the only way to find something. However, times have changed, and in the fast-paced world of today, we don’t have that kind of time. Furthermore, we want to access the services or professionals that have a positive reputation, are well respected in their respective fields and specifically the ones who are working hard to promote their business through multiple channels. This is where we feature.
HOW DOES SEO WORK
Every SEO agency has its own individual approach towards its prospects, thus operates differently. Although, there are three steps that every SEO service provider follows: research, write, optimize.
It is crucial to understand that SEO is not black magic, and nothing would be accomplished overnight. The process of SEO is complicated and SEO campaigns take time, sometimes even months to conclude and yield results. It all begins with research. This research is based on top ranking keywords, which in turn is fed into the very writing of the content. the ranking of the keyword is determined by a search engine. A content writer needs to integrate the right keywords and terms such as SEO or “SEO services in Chandigarh” naturally. Only then the SEO agency can commence the website’s backend optimization, and the website would initiate its operations and run up the search engine’s rankings.
SEO is generally considered a time taking and daunting task for good reason, it can only be accomplished by a specialist agency like Digitally Up. The logic behind this is that search engines constantly change their ranking algorithm’s nature of work. The companies that fail to follow the new and updated rules or cannot keep up with the new updates are penalized and even banned. This is where the battle-hardened pro’s like Digitally Up feature since they are well aware of the SEO landscape and market and have a perfect idea of dealing with upcoming challenges and changes alike.
So, what is the advantage of SEO?
HOW DOES SEO SERVICES BENEFIT YOU IN 2023?
It is crucial to understand that SEO is a lot more than a simple digital marketing campaign; it is a whole way of businesses and brands to be recognized in their local area as well as on a nationwide or even global scale. These advanced campaigns are not confined to local SEO but are also capable of increasing your clientele, year after year, after year!
SEO IS A SET OF COST-EFFECTIVE DIGITAL MARKETING EFFORTS
LOCAL SEO SERVICES AND ITS ADVANTAGES
When advantages of SEO for a specific business are under consideration, the clear-cut answer would be an increased flow of website traffic. A proper SEO campaign gives the business access to trackable and quantifiable traffic that undergoes organic growth over time. This is a crucial aspect since sustained traffic helps in the generation of positive leads for your business, leads with the potential of converting into leads. Local SEO is a little different from general SEO, usually, it consists of location-based keywords such as SEO services in Karachi along with google maps optimization.
SEO HELPS YOU BUILD BRAND CREDIBILITY
SEO IS A BETTER ROI AS COMPARED TO TRADITIONAL MEDIA ADS
ACCESS DATA WITH SEO
SEO RESULTS LAST LONGER
Unlike traditional media campaigns, when an SEO campaign is paused, the results do not diminish, they keep up because the optimization keeps going. Albeit some occasional tweaks and turns, the results of a proper campaign can be fruitful for months to come.
THE SEO PROCESS
1. SEO AUDIT
Our first step to an SEO strategy is an SEO Audit, and for most of our prospects, it is the most eye-opening part of the process, for it provides the in-depth analysis of a brand or business.
This process includes an SEO assessment that comprises of:
- Competitive Analysis
- Domain Authority
- Popular Keyword Search Ranking
This part of the assessment lets our team of SEO experts take an in-depth dive and realize aspects like the amount of investment needed, level of difficulty etc. to reach the target. For example, if you are looking for an SEO campaign in Chandigarh vs an Oshawa campaign, there is a need for adjustable processes.
2. SEO STRATEGY
3. SEO CONTENT
4. SEO OPTIMIZATION
This part of the process focuses on creating the very foundation of your website. This foundation would act as the platform where the lead conversion takes place. Till this point, the strategy implemented would pe pointed towards boosting the search engine ranking. Beyond this point, the strategy begins converting additional traffic further down the customer pipeline. Generally, there are three key areas of our focus:
- Landing page
- Calls to action
- Architectural Support
Every website has its own needs, it could need any one of these aspects or all three, whatever the needs are, Digitally Up would be there for you as the best SEO experts in Chandigarh.