Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? Answer and Explanation

Q: Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

A) Phrase match

B) Exact match

C) Broad match

D) Negative keyword

Correct Answer is B) Exact match.

Explanation:

Source

Bing Certification Exam Answers section on e akhabaar