Google HTTPS Ranking Factor: Impact of SSL Certificates on SEO

This article will focus on HTTPS and its importance for your site.

how HTTPS works, why you might want to use it, how to plan a migration from HTTP to HTTPS, and some common questions related to the SEO impact of https.

What is HTTPS and why would you want to use it?

HTTPS is a secure connection between your website and your users. It protects your website from unwanted activity. For security, HTTPS ensures three things. First, authentication. Am I talking to whom they claim to be? This is how users can be certain they’re engaging with your website and not some intermediary. Second, data integrity. Has anyone tampered with the data? When your business is active online, you want to be sure that your users see your content exactly in the way that you provided. And third, encryption. Can anyone see my conversation? Information users enter and content they view should be kept between your website and your users. These three pillars of HTTPS are critical for the secure and trusted modern web. Your users should feel safe on your site just like they would feel if they visited your business in person. Because HTTPS is such a foundational element of the modern web, it’s also a requirement for many modern browser features. In particular, you need HTTPS in order to access features like geolocation, auto-fill, camera, progressive web apps, push notifications and more.

HTTPS is also directly shown in modern browsers, or rather, because it should be active by default, the lack of HTTPS is shown. When users access a website that doesn’t use HTTPS in Chrome, for example, it will be flagged as being insecure in the browser bar. Finally, Google Search gives pages that use HTTPS properly a slight ranking boost and there is an impact of https on SEO. So, you can see there are lots of reasons to go to HTTPS.

How to implement Https to your website?

HTTPS URLs are different than their HTTP counterparts so, to switch over, you need to redirect everyone from HTTP URLs to the HTTPS version. This is generally done with a server-side 301 redirect. For websites that are generally considered to be a site migration. Let’s take a look at the commonly taken steps. First, set up your HTTPS site. For this, you might need help from your hoster and you’ll need an HTTPS certificate. In general, all certificates supported by modern browsers like Chrome will do fine. Free certificates are perfectly suited.