How to Create Backlinks For Website | SEO Guide

SEO’s most important factor is backlinks. The higher the amount of high-quality relevant backlinks that you have for your website, the easier it will be for you to beat your competition and rank number 1 for your target keywords. Driving massive free traffic to your website will be a piece of cake if you learn the art of building backlinks.

Let’s talk about backlinks, how to find backlink opportunities, how to create the backlinks, the best method, and the best strategies. Before I tell you about creating backlinks, I have to mention one thing. What specifically in India, I have had so many interns and all the people are talking about “comment backlinks” “forum backlinks” and “directory submissions”. Honestly, guys, these are the worse backlinks that you can make. These used to work in 2011 and 2012. But especially in 2023 and beyond the era, none of these works. And rather than help your website, these will rather give you a Google penalty. And your website will get zero traffic. So guys, please, please, please stay away from comment backlinks, or forum backlinks and directory submissions. And all these digital marketing institutes are still teaching these methods. So guys since you’re my readers, I highly recommend you guys to please stay away from such kinds of backlinks. They’re not worth it.

How to Get Backlinks: The Complete Guide with Example

Let’s say you are targeting an article like “best DSLR in India”. To find the link opportunities, what you have to do is the first search for your target keyword, let’s say you are searching for “best DSLR in India”. Open the article that Is ranking number one, copy the URL, open ahrefs, go-to site explorer, add the URL here, and click on search. Now this will give you all the referring domains that are pointing to this particular article. Now I am using ahrefs, I know it’s a paid tool, and not every one of you can afford it. I will be showing you the free alternative as well which is Ubersuggest. So let me first tell you about ahrefs. Now, this is the best technique to find backlink opportunities. Now since these websites are already linking to your target article, it’s much easier to email them, or contact this website and ask for a link to your website as well. And also you have to make sure that all the links that you are building are “do-follow”. You can then export this list as well. Here the anchor text is the best DSLR. So it’s a keyword-reach anchor text and also the domain authority of the website that is referring to this particular article is also very high 64 domain rank. So definitely the website, the quality of the article- so one- whenever you are looking at backlink opportunity, you have to look at 3 factors. First is the domain rank or the domain authority (DR). Here the domain rank of this particular website, which is referring to the backlink, you can see it’s 64. It’s very high, which means that the quality of the backlink will be really high. Secondly, you have to look at the relevancy. Here you can see that the article is referring, which is giving the backlinks as “best digital camera in India”. So definitely the relevancy is also very high because the backlinks are targeting the DSLR –related article, right? So both these metrics are really amazing. The domain rank and the relevancy. The third thing that you have to look at is the anchor text. Here, the anchor text is “Best DSLR” so the keyword that is used to make the backlink is the anchor text. Similarly, you can check all the other referring domains as well. Then what you can do is just open the website here, find the email address. To find the email address, there are multiple domain extensions. You can also use a Google extension called “email hunter”. So all you have to do is find the email address of this website, and send them an email that you are also looking for a- that you have also written a high-quality article and it will really be nice if they can link back to your article or any other they that they’ll be able to link to your article. And now since this website is a very high authority website, it’s highly unlikely that they will reply to your email.

So, guys, one thing I have to tell you is that creating backlinks is not that easy. Because people think that creating backlinks is a piece of cake, but then again it’s difficult especially in this year when a backlink is becoming more like a price commodity. So don’t think that you’ll be able to create hundreds of backlinks in a few days. It takes a lot of time and patience. I use particular software for sending all the emails. I use a software called “ninja outreach”. Earlier I used to use “BuzzStream” as well. Both of these are paid tools. These are used to send email scripts to thousands of people at a time. And if you’re looking for a free alternative, you can use “GMass”. It’s free alternative software. With these tools, you can create various campaigns, various templates. You can create- so like for this campaign I added 250 blogs in here and I sent them almost 165 emails were sent. So what it does it- all of you have to do is add all the websites, like here I can see, I can open this particular campaign. So to all these websites here, my email was sent. And I was asking them for a link one way or another and few of them replied to me and then my team handles them. They give the follow-up, sometimes people ask for money, sometimes people ask for guess sometimes they just give the link just because the article has a really high quality. So this is the software I use, it’s called “ninja outreach”. I will be creating a very comprehensive tutorial on how to do this. Apart from that, you can also check YouTube videos on how to use “ninja outreach”. But this is a paid tool, you have to invest some money for that. The second alternative is Buzzstream, it is also a very nice tool. I used to use it early. This is just an alternative for “ninja outreach”. If you are looking for a free alternative you can use GMass. So guys the best technique is to look at your competitor’s backlinks and pitch them to get your backlinks.

My process is to first make a list of my competing domains. People who are already ranking in Google search engine. Then my next step is to take each domain, add it to the site explorer in ahrefs and download all the referring domains that are referring to this particular website. Then I sort them from no-follow to do-follow. Like, I only click the do-follow backlinks and then I add all those domain names in NinjaOutreach here. And then I start sending them my emails script of asking for a backlink. Honestly, guys, I cannot give you one best recipe for building backlinks that will work.

Stay Away From Backlink Selling Websites

Also guys, a very important tip. Stay away from websites like Fiverr… when you’ll be searching for “backlinks” here, they’ll be so many options like “I will boost your Google ranking with SEO backlinks” and so many other shitty services. Guys, trust me, these will not help your website. Instead of helping your website, they will give you a Google penalty. So stay away from these services which are very cheap. Trust me, that is my experience talking, stay away from such services. Similarly, there’s another website called “SEOClerks”. They also offer backlinks. Guys, these cheap backlinks are not worth it. The best kind of backlink is one that is highly relevant to your article. Which is coming from a high domain website, and also has a good anchor text. Also, there is something called PBN which is something called “private blog network”. Once you start building the backlinks, sooner or later you’ll hear about PBN. You can also buy PBN links to get your website ranked. But this comes under the gray hat area or rather purely black hat. So what this does is- you might be able to rank your website for a- maybe a month, a couple of months, so maybe even for a year. But then again, it depends on luck. If a new Google update comes up and your PBN is blacklisted, then your website ranking will go to 0. And also there are chances that your website ranking will never improve with PBN links. So I will highly recommend to stay away from PBNs, or Fiverr links or SEOClerks links. They will not help your website, they will rather give you a Google penalty.

So my best strategy is to first, go to ahrefs, add your competitor’s URL here in the site explorer. My strategy is to make a list of your competitor and add their domain names one by one in ahrefs or Ubersuggest, whichever one you are using. Download all their referring domains, and start emailing them one-by-one. If you’re using a free or alternative, you can use GMass. If you’re using automated software like me, you can use NInjaOutreach or BuzzStream. And for all the email scripts that I am using to build backlinks, all you have to do is like the video, and subscribe to the channel and comment with “yes, I want it” and I will share all the email scripts, in the description section. Now for the next technique to build backlinks, you need to put in some efforts in the beginning. But it will drive you free traffic, as well as few initial backlinks, whenever you’re building your first Amazon affiliate website. So the technique is about creating a very comprehensive article on the top experts on your niche. Your website could be on any niche. It could be a guitar niche, it could be a fashion niche, or it could be a dog niche or anything. So the idea is to create a very comprehensive article of all the blogs that exist in the dog niche, or whatever niche your website is in and feature them in your article. So for that, what you’ll have to do first create an excel sheet like this. So here, the last name, first name, contact, the email address, the URL of the website you’ll be featuring, and the type of website it is it could be a blog, it could be commerce, etc. We’ll be focusing primarily on the blog and the domain authority. Because this is a very important metric. We need backlinks from high authority websites so that the backlink power is high. So let’s say your website is in the guitar niche. So all you have to do is search “top guitar blogs” and open all the articles that rank. Then what you have to do is, go through each of the blogs that is listed on this article and add them to your excel sheet. So like here, the first is premiere guitar. So add the premiere guitar domain URL, type of the website it is, and also check the domain authority using all the extensions on the website. Then find an email address. So let’s say if we go to the website, so we’ll just- so let’s say we just go to the website and we’ll copy the URL. We’ll add this to our list here. Similarly, we’ll try to find the contact address. So to find the contact address, there’s a very amazing extension which is free. All you have to do is search for “email hunter chrome” and click on this first result. And add this extension to your chrome. Add this extension and this will really help you in finding the email address of the majority of the websites. Apart from that, you can also search for “contact” and check the contact page. Most of the time, the email address will be present on the contact page as well. Or you can use other extensions as well. So this way all you have to do is, populate this excel sheet will all the blogs. So from 1… to 2… to 3… to 4. And that’s- similarly make a list of at least 100 to 200 blogs here. So not just this article, you should check all the articles which should feature the various guitar blogs. So this way you’ll have a very comprehensive list of your targets that you can focus on. If you don’t want to do this work yourself, you can also outsource this on any freelancing website like “” or “Upwork”.

Now the next step is to create the article. So once your article is done and published, now comes the part of promoting it and also getting backlinks for it. So for that, all you have to do is, once your article is published. So there are few email scripts that you have to use. Like in the sheet we also added the contact address here, right? So this is where we’ll be using it for all the people who have been featured in your article. You have to email this email script to all of them. Like email subject “we love your awesome blog!” and here, “hi, name- the name of the person”. You’ll be substituting the name field for the name here. “Love what you’re doing on the site name”. Here you’ll be mentioning the site name. I just wanted to give you the heads up that you were featured in my new article, add the article title here. And the- your article link here… And I really hope it will deliver some new visitors to your site. So this way in a way, you are boosting the ego of the other person… that they have been featured on your blog. So everyone loves appreciation, so they are likely to share your article on various social media platforms and they would give you a reply. There will also be people who will not be replying to your email. So you can also send a follow-up and I highly recommend you guys to do a follow-up, because I’ve seen at least 20 – 30% people replying to me when I send the follow-up. So in the follow-up, you just have to send the “I was thinking about you” in the subject line. Hi (name), just checking to see if you have received the last email that I sent you. And again, mention the link. So this way you’ll be able to reach most of the bloggers that have been featured. And either they will be replying to you or thanking you or some of them will even be sharing your article. Now comes the backlinking part. So using this technique you were able to build a relationship with these few expert bloggers on your niche. Now, all you have to do is send this particular email script to them. Hi (name). Glad you liked it. I’m a big fan of your blog. By the way, I’m still new to this whole blogging world and I would love to contribute a guest post on your blog. Give them 3 ideas, some really good titles which they are more likely to approve on their website. And this way you can do a guest posting on their site. And in the guest post, you can include a backlink to your homepage, or to an article that you are targeting.

So I know this particular process is a little longer one because you have to first complete this excel sheet then you have to get this article written. And then you have to promote it, send the emails. But then again I have seen the conversion rate is comparatively higher, compared to the other methods that we do for backlink building. So this will really help you in getting those initial backlinks when your website is new. And… so I highly recommend this technique. One other thing that you can do is that you can also send a badge. Like you can create a free badge on You can add text here like top expert 2019, whatever year it is going. Top dog food expert if your niche is dog food. And you can also send this badge along with the email that you have been featured in the blog. So many people add this badge on their homepage or on their site. This again will help you get a few backlinks. If anyone embeds this badge on their website. So this was the technique of building backlinks to top experts kind of articles. So you can use this technique as well, whenever you are starting a new affiliate website. Now the next technique will be guest posting and I love guest posting because the conversion rate of getting backlinks is comparatively higher, because you are also providing high-quality content to the other person. So it’s a win-win situation for both of the people. So to find a guest-posting opportunity, all you have to do is enter the niche. Your niche here- you can- your niche could be anything. It could be a guitar with double quotes and the guest post. So all these websites are accepting the guest post. All you have to do is make a copy of this particular tab here, and you’ll get a copy here. And again, instead of this, we’ll rename it to guest post opportunities. And again, we’ll make a comprehensive sheet of all the opportunities that we could find. So go from each article by article. Again you can do this yourself or you can outsource it through freelancers. All you have to do is go to the website. Go to the contact or the guest post here. And you’ll see that they might even have an email address, like here is the email address “”. Copy it at the contact data, add the name like “Josh” the URL of the website, domain authority, etc. Make sure you do ask comprehensive research as possible.

Try to find as many opportunities as you can find. I’ll recommend you guys to outsource this work by creating a video tutorial and outsourcing it for freelancing websites. So once you have this done, all you have to do is send them emails for a guest posting page. And on the guest posting page, you’ll be asking them that you want to send a high-quality article on their website and that in return you just want a do-follow backlink. I’ve seen that I have been able to convert 2 – 3 persons of my emails into actual backlinks. So guest posts are something that I highly recommend to you guys. I will recommend you guys to start with the top expert, they also do the technique that I did in the start of this video, of looking at the backlinks of your competitors, while side by side doing the guest posting. If you want my email template on how I build my guest post links on my website, then you can like and subscribe to the channel and comment “yes, I want it”. And I’ll share all the email scripts that I’ve shared on this video and also many more emails that will really help you in building backlinks for your website. Now the next technique is guestographic. In the guest posting, you are sending an article to your website. In guestographic you are sending an infographic. So what to do is, create an amazing infographic on your website. Honestly, there’s this amazing article by on how to get backlinks using guestographics techniques. I highly recommend you guys to read this entire article. It’s an amazing resource and I use this technique myself. I know it will require you to create an amazing infographic but then again, creating backlinks is not that easy. You need to invest some time, or energy, or money. If you want to scale an Amazon affiliate website. So I highly recommend you guys to read this article on on how to get backlinks. Using the guestographics technique. The technique is all about creating a high-quality infographic and then promoting it, just like you are reaching out for a guest post. And many of the websites will start giving you backlinks and then they’ll feature your guestographics on their website. The best part about guestographic is for the guest post technique, you have to write a new article for every website. But with the guestographic one infographic once, and you can get as many backlinks as possible using a single infographic. So that’s the best part about guestographic. You can even go one step ahead if you can create an animatic infographic. Now I know that creating something like this won’t be possible if you don’t have the design background, so you can outsource it and create an amazing infographic- animated infographic like this. So creating backlinks will be much easier if you go one step ahead and create something like this and do the outreach process and send those email scripts. And many of the people will be happy to lend to you. Like this is another amazing infographic.

To find ideas on how you can create an animated infographic for your niche. And then use the outreach process to build backlinks to your site. And one last thing that I highly recommend you guys to do is go to this website, And read all their articles. Like go to the blog section and read all his articles. Similarly, go into “”. And read all these articles as well. They have some really, really amazing tricks on how to build high-quality backlinks. And this will really improve your SEO game. Similarly, there is this 3rd website called “”. And I highly recommend you guys to again visit and read all the articles of this website. So these 3 websites, if you are reading all the articles, these are more than enough for you to find all the tactics that actually work in building backlinks. These are the pros of SEO- these guys know how to rank their articles to number one for very, very high competitive keywords. And guys, there are no magic ways to backlinks. I cannot give you a list of websites where you can directly go and sign up to get backlinks. A backlink is a very slow process. So if you’re going the white hat way, if you’re going with high quality and low quantity. Then, it’s a slow area. But then again the results will be amazing, because once your website gets ranked, you will be getting the free traffic, for all the years to come.

SEO Tips to Create Build Quality Backlinks

So now let’s go through the Top 10 SEO tips that you have to keep in mind while building backlinks.

Number 1, focuses on quality, not on quantity. One quality backlink is 100 times powerful than 1,000 low-quality backlinks.

Number 2, focus more on do-follow backlinks and less on no-follow backlinks. This does not mean that you won’t be building nay no-follow backlinks, because even having 100% do-follow backlinks will look shady in the eyes of Google.

Number 3, have patience. SEO is not a sprint, rather a marathon. You cannot expect to see results in just a few days, rather, the results will start coming after a few months.

Number 4, don’t just focus on off-page SEO or creating backlinks. You should also your energy on on-page SEO. Like writing an SEO-friendly article, internal linking, and doing an SEO audit.

Point number 5, a relevant article for a low-quality website is more powerful than a non-relevant backlink from a high-authority website.

Point number 6, don’t create all your backlinks using the same anchor text. Rather, diversify your anchor texts, throughout your backlinks.

Point number 7, don’t buy backlinks from any of these services like or Instead of helping your website, this shady backlinks will rather give you a penalty from Google.

Point number 8, I have seen in many YouTube videos who call themselves SEO gurus, they ask their viewers to go to the comment section and make comment backlinks. Trust me guys, they are not worth it. You should never make comment backlinks. First of all, they are no-follow and they will not help your website, at all.

Point number 9, if you really want to be good at link-building, you have to invest some money on a good SEO tool. The tool that I recommend and personally use is ahrefs. This tool alone is helping me create backlinks for all my affiliate websites combined.

Point number 10, you should also have 20% of your overall backlinks, pointing towards your homepage. It’s all about looking natural and organic.

If you are building all your backlinks to just the articles and not the homepage of your website, this looks shady. So make sure 20% of your backlinks are pointing towards your homepage and the rest 80% are pointing towards the articles.