Marketing In Business Studies Question Answer

Question 1

People interact with others in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. Therefore, marketing is a ___ process.

A.Social

B.Economical

C.Political

D.Financial

SOLUTION

Solution : A

People interact with others in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. Therefore, marketing is a social process.

Question 2

___ concept of marketing suggests that the organisation should earn profit through consumer satisfaction and social welfare.

A.Marketing

B.Consumer marketing

C.Product marketing

D.Societal marketing

SOLUTION

Solution : D

Societal marketing concept of marketing suggests that the organisation should earn profit through consumer satisfaction and social welfare.

Question 3

A dealer wants to send some gift items of glassware from Mumbai to Lucknow. Which type of packaging is needed here?

A.Primary Package

B.Secondary Package

C.Transportation Package

D.All of the above

SOLUTION

Solution : C

Transportation packaging refers to the packaging components which are required for storage identification and transportation.

Question 4

___ is a set of marketing tools that firm uses to pursue its marketing objective in the target market.

A.Marketing concept

B.Marketing

C.Marketing mix

D.None of these

SOLUTION

Solution : C

Marketing mix is a set of marketing tools that a firm uses to pursue its marketing objective in the target market.

Question 5

___ is a type of product that can be used again and again.

A.Non Durable product

B.Consumer product

C.Industrial product

D.Durable product

SOLUTION

Solution : D

Durable products is a type of product that can be used again and again.

Question 6

When a brand is registered and given legal protection, then it becomes a ___

A.Trademark

B.Brandmark

C.Grading

D.None of these

SOLUTION

Solution : A

When a brand is registered and given legal protection, then it becomes a trademark

Question 7

The levels of indirect channels are:

A.One level channel

B.Two level channel

C.Three level channel

D.Four level channel

SOLUTION

Solution : A, B, and C

The levels of indirect channels are:

1. One level channel

2. Two level channel

3. Three level channel

Question 8

___ is the person who maintains public relations.

A.Advertising

B.Public Relation

C.Marketing

D.None of the above

SOLUTION

Solution : B

Public relation officer is the person who maintains public relations.

Question 9

___ can happen through marketing intermediaries like wholesalers and retailers, exclusive stores or even online retail stores.

A.Physical distribution

B.Channel of distribution

C.Direct distribution

D.None of the above

SOLUTION

Solution : B

Channel of distribution can happen through marketing intermediaries like wholesalers and retailers, exclusive stores or even online retail stores.

Question 10

Personal Selling has always played an important role in the marketing of goods and services as it is a rigid tool. State true or false.

A.True

B.False

SOLUTION

Solution : A

True. Personal Selling has always played an important role in the marketing of goods and services as it is a flexible tool. Salesmen can adapt their offers depending on different purchasing situations and buyers involved.