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MBA in Digital Marketing is a post-graduate (PG) degree in management with a 2-year duration.the course is divided into 4 semesters.MBA in Digital Marketing program is also known as MBA in Digital Marketing and E-Commerce, MBA in Digital Marketing and Data Analytics etc.In simple words, marketing is business of promoting and selling brands ,products or it can be any services. it can achieve via advertising but Digital Marketing deals with online advertise ,online branding of product and services using any digital platform like Digital media , Social media and other digital medium.
In today’s Digital World, Digital marketing is very popular because now these days everyone is connected using social media ,digital media and many other platform.
Distance MBA in Digital Marketing Syllabus
| Sr. No. | Subjects |
| 1. | General marketing strategies |
| 2. | Principles of Management |
| 3. | E-commerce |
| 4. | Business Communication |
| 5. | Targeting and Positioning |
| 6. | Social media marketing |
| 7. | Brand Management |
| 8. | Marketing management |
| 9. | Internet Technologies |
| 10. | Basics of Digital Marketing |
| 11. | Web Design and Development |
| 12. | Website and UI Optimization |
| 13. | Content Marketing |
| 14. | Affiliate Marketing |
| 15. | B2B E-marketing |
| 16. | Mobile Marketing |
| 17. | SEO |
| 18. | Data Analytics |
| 19. | Data Mining |
| 20. | Lead Generation & E Mail Marketing |
| 21. | Project Management |
| 22. | Digital Media Laws |
| 23 | Laws & Guidelines |
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