Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools? Answer

Q: Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

A) Incremental keyword bidding

B) Pay-per-click

C) Optimization

D) Targeting

Correct Answer is C) Optimization.