What is Off-Page SEO?

In addition to the on-page SEO elements your organization has control over, there are also off-page search engine optimization factors that could affect your ranking. Even though you do not have direct control over these off-page factors, there are ways that you can enhance your chances of having these factors work out in your favour. (But more about this later!

Here are a couple of the various off-page Search Engine Optimization factors that can impact your search engine rankings:

Trust — Trust has become an increasingly significant element in a website’s Google ranking. This is how Google determines whether you have a legitimate site that people can trust. Among the greatest ways to improve confidence is by creating quality backlinks from sites that have jurisdiction. You want to be cautious here as spamming sites with

Link– is a fast and easy method to get your website banned from search engines. Rather, take some time to construct relationships with influencers and fans that produce quality content and will link back to your website in their content.

Social — Another important off-page SEO variable are social signals, such as likes and shares. If it comes to boosting SEO, you want to search for quality shares from influencers. The more quality content you publish, the more likely you will be to get people to share your content with other people.

Though you do not have direct control over what happens outside your organization, you can raise your chances of improving off-page SEO simply by creating quality content that others will discover valuable.

The more important and interesting your content is, the more likely the others are to link to your content and share it on social networking. The more people trust that the content, the greater the search engines will rank it on top.